Here is an email that I received from one of Australia's marketing guru's:
The Customer Service Revolution is over!! My old mate Bob Pritchard sends me his newsletter. His latest issue has a blurb on "Positively Outrageous Service is Great Business". It has an 80s tone, reminding me of my other old mate Bob Ansett who sparked the customer service revolution.
I hereby declare that revolution over.
Bob writes, in his 'new upcoming book "Kick Ass Business and Marketing Secrets" ': There is an increasing emphasis on providing good service, whether in restaurants, retail stores or factories, mainly because today's customers will accept nothing less."
I'm sorry. That's no secret. That's just bunkum. Qantas customers continue to fly with the airline despite their high levels of dissatisfaction. Telstra offers traditional levels of service. Are Coles and Woolworths going to do anything about checkout lines? Did people abandon banks when they stripped services away? No. The banks made historic profits instead.
Sure, service can be an important differentiator, when all other things are equal. But other attributes can be more important: security, location, lack of alternatives, an irresistable urge to be hip...
Michael
How does this fit in with our own marketing strategy?
We are excited at the opportunities our business is producing for us. We recently hired the 1.8m cageball to Big Brother to use at Friday Night Live games. Never missing an opportunity we were given 2 tickets to be part of the audience. We had a great time.
We hope to hear more news for you soon. Hope you are all well and succeeding in your businesses.
Craig here from Dimensional Thinking on the Gold Coast. (www.teambuilding.com.au) We're getting ready to launch our new brand, Red Hat Events, of which Yardgames will play a major role in supplying us with equipment etc. I'm currently doing the rounds of Insurance brokers getting Pub Liab and Equipment Insurance. This type of insurance is different to our normal corporate teambuilding Ins.
Can anyone recommend someone to talk to with reasonable policies / pricing. For us it's not as easy as adding to our existing policy as we're essentially starting a new business.
Any tips / referrals would be greatly appreciated.
First time blogger here. Yes Andrew, it is really me contributing to your blog (don't fall off your chair, (I mean, Ball) in disbelief. Would love to come to the next workshop, it would be good to catch up with other "Yardgamers"
This article in the SMH was interesting reading for me....I know we are not a franchise, however I believe the principle remains the same. Which is why ECO Imports strives to offer you the services we do….
5 Comments:
Here is an email that I received from one of Australia's marketing guru's:
The Customer Service Revolution is over!!
My old mate Bob Pritchard sends me his newsletter. His latest issue has a blurb on "Positively Outrageous Service is Great Business". It has an 80s tone, reminding me of my other old mate Bob Ansett who sparked the customer service revolution.
I hereby declare that revolution over.
Bob writes, in his 'new upcoming book "Kick Ass Business and Marketing Secrets" ': There is an increasing emphasis on providing good service, whether in restaurants, retail stores or factories, mainly because today's customers will accept nothing less."
I'm sorry. That's no secret. That's just bunkum. Qantas customers continue to fly with the airline despite their high levels of dissatisfaction. Telstra offers traditional levels of service. Are Coles and Woolworths going to do anything about checkout lines? Did people abandon banks when they stripped services away? No. The banks made historic profits instead.
Sure, service can be an important differentiator, when all other things are equal. But other attributes can be more important: security, location, lack of alternatives, an irresistable urge to be hip...
Michael
How does this fit in with our own marketing strategy?
Housekeeping - comment moved:
Lets Party Big commented:
Hi guys.
We are excited at the opportunities our business is producing for us. We recently hired the 1.8m cageball to Big Brother to use at Friday Night Live games. Never missing an opportunity we were given 2 tickets to be part of the audience. We had a great time.
We hope to hear more news for you soon. Hope you are all well and succeeding in your businesses.
Regards
Anthea & Effie
Mon Jul 30, 10:49:00 PM 2007
Hi All,
Craig here from Dimensional Thinking on the Gold Coast. (www.teambuilding.com.au) We're getting ready to launch our new brand, Red Hat Events, of which Yardgames will play a major role in supplying us with equipment etc. I'm currently doing the rounds of Insurance brokers getting Pub Liab and Equipment Insurance. This type of insurance is different to our normal corporate teambuilding Ins.
Can anyone recommend someone to talk to with reasonable policies / pricing. For us it's not as easy as adding to our existing policy as we're essentially starting a new business.
Any tips / referrals would be greatly appreciated.
Thanks
Craig
Hi All,
First time blogger here. Yes Andrew, it is really me contributing to your blog (don't fall off your chair, (I mean, Ball) in disbelief.
Would love to come to the next workshop, it would be good to catch up with other "Yardgamers"
Sharon
[comment moved here by Yardgames Admin]
This article in the SMH was interesting reading for me....I know we are not a franchise, however I believe the principle remains the same. Which is why ECO Imports strives to offer you the services we do….
www.news.smh.com.au/business/franchisors-need-to-act-like-banks-20080725-3ku4.html
SMH 25/7/08
anyone care to comment?
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